BENETTONS NEW MAIMI LOCATION
United Colors of Benetton recently opened its new loaction in Miami South Beach. This unique store was designed was motivated by the art deco style which is predominant in the area so that is adapts right into the local environment! The interior also uses different materials which recreate the atmosphere along ocean drive, where you have wood pergolatos, wood decking, and bamboo which cast shadows.
The store was designed and personalized by company’s internal Retail Design team together with the collaboration of the Creative Director and Benetton USA. The location also houses a temporary table and objects designed by Fabrica.
